Our story

In our midst, we often pose this question to one another: What would you want your children or even YOURSELF to become? A jack-of-all-trades or a master of one?

The significance of a diverse skill set has been somewhat 'side-lined' in favour of specialisation in the business world. The counsel we frequently give to our children is usually along the lines of, "Pursue what you love and stick with it." But what happens if that industry suddenly evaporates? What if it takes a decade post-graduation for the child to realise that they abhor their chosen field? As a result of a lack of alternate skills to fall back on, we are boxed into the safe confines of narrow specialisation, restricted to a single linear path with only upward and downward movement.

The world unquestionably needs experts. Each day, we have the privilege to work alongside individuals who are incredibly proficient and knowledgeable in their fields. Yet, contrary to popular belief, becoming an authority in a single area isn't the sole pathway to success and recognition. Generalists hold immense value within businesses due to their capacity to perceive the larger scheme of things and make connections. Businesses are in need of generalists to connect these dots.

Our pragmatic philosophy is ideally: "Be a jack-of-all-trades and a master of some!" But the question remains, HOW? WHEN is the best time to start?

Undoubtedly, APEA was established to accompany you on your lifelong journey of learning; whether your path involves small steps or life-altering decisions, whether it's a short stroll or a long journey, APEA aims to be there with you every step of the way!