Meet the team

Powerful, not overpowering!

ALICE HOANG - Managing Director

- The pragmatic, assiduous thinker -

A genuine embodiment of Capricorn resilience, Alice Hoang is a mastermind often orchestrating from behind the scenes, ensuring every member of the team gets their moment in the spotlight while she remains the dedicated doer. With a foundational expertise in graphic design, she melds her artistic intuition with a razor-sharp strategic mindset, ensuring APEA's growth is not just about visibility, but substance. Trust in Alice to deliver, letting her impactful actions resonate louder than words.

ALEX HOO - Chief Executive Officer

- The peacemaker -

Alex Hoo, a dedicated operations management expert from Kuala Lumpur, has built a notable career in lighting design and operational systems, contributing to projects like Serai BRDB and Eastin Hotel. Beginning in the '80s with ERCO Lighting, he now focuses on educational operation management. An International Executive MBA graduate from Harris Manchester College, Oxford, Alex is known for his quiet efficiency and firm, humble approach in operations management.

Prof Dato’ Ir Dr Mohd SALEH JAAFAR, F.ASc, F. IEM, F.APM- Senior Advisor

- The Education Maestro -

Dato' Saleh, a celebrated academic and leader, has profoundly influenced Malaysian education and talent development. His career features significant roles in devising MyRA instruments and guiding rating systems such as MyQuest and Polyrate. Instrumental in revising the SETARA system, he has shaped key educational reforms like MEB (HE) 2015-2025. With corporate leadership experience, including as UPM Holdings CEO, Saleh embodies a philosophy of "LISTEN, LEARN, and LEAD," underscoring his dedication to national progress.

SONG HANG - Senior Advisor

- The strategic link -

Song Hang, from Chongqing, China, is a senior executive in a state-level firm and a board member of the Chongqing Education Association for International Exchange. With over two decades in international education, he has fostered cooperative partnerships worldwide, completing projects with various embassies and consulates. Known for his people-first approach, he leads over 500 talents, combining top-notch leadership with a deep understanding of global educational dynamics. He also serves as a Foreign Affairs Education Expert at Southern University of Science and Technology, Shenzhen.

TAUFIQ Bin HUSSIEN - Director, Business Development

- The dynamite -

Taufiq, an accomplished young leader with a degree from Case Western Reserve University and an Executive MBA from the Jack Welch Management Institute, holds key positions in numerous organizations. He's the Deputy President of Ansara Malaysia, Vice President of the Branding Association of Malaysia, and General Secretary of Persatuan Batik Malaysia. A member of the Malaysian MENSA Society and a former Board Director of the Malaysia – USA Chamber of Commerce, Taufiq is also a sought-after speaker at international forums and webinars.

AMY HU DAN DAN - Manager, Business Development

- The humble human being -

Amy Hu holds a Master of Commerce from the University of Sydney. Her diverse career includes roles in accounting, education consulting, and management. At China Tea International, she excelled in new product development and client liaison. As a freelancer, she adeptly managed full-set accounts and provided educational guidance to Chinese students in Malaysia. Her skills in English and Chinese, combined with a friendly, hardworking personality, equip her well for her current role. Amy's experience in various sectors showcases her adaptability and commitment to professional growth.